It’s a Millennials’ world, and we are just lucky to be in it. Across all industries, manufacturers are trying to uncover just what factors influence the millennial buying decision. It becomes an in-depth analysis because there is not just one thing that drives the millennial consumer. Born in a complex era, millennials are an interesting bunch. Born unto new mindsets, their purchasing decisions are driven not just by how much money is in their bank accounts. We set out to uncover why millennials matter in the functional beverage and smoothie sphere.
A Glimpse Into The Millennial Brain
Millennials are fiercely brand loyal and place a high value on convenience and authenticity. They distrust most advertising ploys but are far more receptive to online content and love engaging with businesses over social platforms. They are conscious of which brands are environmentally conscious and community centred. When it comes to food and beverages, millennials LOVE experimentation, always seeking bold, exotic flavour profiles. Having adapted to an increasingly fast-paced world, they value convenience and being able to “grab it and go”. And finally, although millennials are price conscious, they are prepared to pay for bespoke quality and high nutritional value.
It’s A Lifestyle!
The functional beverage and smoothie industry is a multi-billion dollar industry, owing largely to millennials’ adoption of juicing as a lifestyle choice. Juices and smoothies now represent the evolution of portability and convenience of fast food while supporting a healthier lifestyle. Recipes often call for the highest quality fruits and vegetables, superfoods and premium quality botanicals. It offers an attractive alternative to dining out, and millennials are driving the change. As a demographic, they have a powerful hold over worldwide dining industry trends.
Millennial Marketing Opportunities
When it comes to eating out, millennials spend more money on dining out than any other generation, and they’re not afraid to express their opinions or showcase their lifestyle choices online. This presents a highly authentic and engaging marketing opportunity for cafes, bars and restaurants. Being able to provide functional beverages as a menu option puts restauranteurs at a competitive advantage. By adding functional beverages and smoothies as a menu option or by enhancing your current menu options, you tap into the millennial marketplace.
Tap Into The Millennial Marketplace
Offering high-quality smoothies that surpass expectations, incorporate high-quality ingredients and that have a bright, bold, aesthetic and Instagrammable appeal will encourage your millennial customers to purchase, check-in at your business address, leave reviews and spread the word to their followers.
What makes Sip + Savor’s smoothies unique is the high-quality ingredients and mouthwatering flavour combinations we use. Our Pissarro Purees are jam-packed with real fruit and have been specially blended into the most flavourful, versatile and health-conscious combinations. We hand select premium ingredients from around the globe, ensuring our flavour combinations never go out of season. Tap into the millennial marketplace by enhancing your functional beverage menu with our range of versatile Pissarro Purees.