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The Mocktail Movement: Embracing The Trend

Although the last two years have been tricky for tracking trends, one trend that has definitely made itself known is the increasing popularity of alcohol-free or low-alcohol beverages.

Whether due to a shift in drinking habits or a rising awareness of the importance of taking care of our health, or perhaps it was driven by the numerous prohibitions South Africans have had to endure, one thing is for sure: the mocktail movement is here to stay. Discover why it’s being embraced the world over.

 

Innovation For Distillers And Spirit Brands

 

We’ve all witnessed the emergence of low- and no-alcohol beer, wine, and ciders. But now, with the mocktail movement firmly on the rise, distillers and spirit producers are tapping in.

 

You might think that the alcohol industry is in competition with the mocktail movement, but this is not the case. Instead, it allows distillers and alcohol producers to bring new taste experiences to the market through the drama, experimentation, and ingenuity of the mixology world. Alcohol-inspired flavours are evolving into brand new categories, necessitating the development of new techniques.

 

This opens up a lot more room for experimentation and one-of-a-kind flavour infusions. It is a welcome opportunity for distillers and even established alcohol producers to cater to a larger spectrum of preferences, in turn offering numerous previously unexplored marketing opportunities.

 

Improving Consumer Experiences For Restaurateurs And Bar Owners

 

Hundreds of new products have entered the market in the last year that either imitate traditional spirits’ tastes and textures or introduce completely unique taste characteristics and flavour profiles to the bartender’s repertoire.

 

Through innovative experimentation with alcohol-free spirits, smart bar owners and restauranteurs are realising that they can cater to a wider variety of tastes and offer customers more options while increasing profitability and influencing the drinking habits of the future.

 

Incorporating Well Being Into Celebration

 

The experimental, decadent aspect of alcohol-inspired tastes appeals to customers because it provides a fresh, exciting and enjoyable everyday experience. Mocktails can be enjoyed on any day of the week, for any occasion, and exist as a non-alcoholic alternative.

 

Mocktails frequently incorporate some nutritious ingredients such as fresh fruit or botanicals, coconut water, or kombucha. As a result, ordering a mocktail on a night out is about incorporating a little more nutrition and antioxidant benefits into your celebrations.

 

For hosting parties, this booze-free trend offers far more inclusive and intriguing catering opportunities and pairings. It provides a unique peace of mind for partygoers who want to steer clear from the side effects that come with over-indulgence of alcohol.

 

Embracing The Mocktail Movement

 

The mocktail movement offers an array of opportunities spanning from marketing opportunities and innovation for businesses to the no-alcoholic well-being of consumers.

 

Embracing the mocktail movement, Sip + Savor has travelled the globe to spot new trends and continually experiment with ingredients and recipes – using the finest in natural ingredients where possible.

 

In mixology, particularly with the mocktail movement, restauranteurs are looking to provide their customers with more than “just a drink”; it’s about providing an experience that should be savoured one sip after the next. This is why we stay dedicated to delivering industry-leading beverage solutions.

 

Our entrepreneurial spirit combined with our passion for innovation and quality means we keep creating, sipping, refining, savouring, and selling. This ensures we offer you nothing but the best beverage solutions so that you can fill your menu and cupboards with nothing but the best for your guests and customers. Browse our mocktail syrups product range for inspiration.

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